Privacy Policy

This Privacy Policy describes how we collect, use, store, and protect your personal data when you interact with our website and services. As a property intelligence platform in Singapore, we are committed to complying with the Personal Data Protection Act 2012 (PDPA) and other applicable privacy regulations.

Your trust matters to us. Whether you are browsing our listings, reading our research articles, or contacting us for property insights, we aim to be transparent about how your information is handled.

1. Information We Collect

We collect different categories of data depending on how you interact with us:

2. How We Collect Your Data

We obtain your data through:

• Direct submissions — when you fill in our contact form, request property reviews, or engage with our content.
• Digital interactions — through cookies and analytics software that record how you navigate our website.
• Third-party sources — from public property databases and official sources like URA, HDB, and SingStat for market data.

We collect only the information necessary to provide you with relevant services and comply with legal obligations.

3. How We Use Your Data

We use your personal data for purposes such as:

• Responding to Enquiries — Providing information about properties and market insights, and introducing you to a licensed agent only when you ask us to.
• Market Intelligence — Sending curated research articles, market analysis, and property scoring reports.
• Lead Qualification — Assessing your property needs to provide more relevant assistance and prioritize urgent requests.
• Improving Website Experience — Analysing visitor behaviour to enhance site content, navigation, and functionality.
• Compliance & Record-Keeping — Meeting regulatory requirements under Singapore's data protection laws.

We do not use your data for unrelated purposes without your consent.

4. Disclosure of Your Data

Your data will never be sold or rented. We may share it with:

• A licensed agent, only if you ask — If you tick the box or choose the option asking to be introduced to a licensed agent, we share your details with Toh Kar Hoon, a CEA-registered salesperson with Huttons Asia Pte Ltd (CEA registration R071151E). We share what you gave us for that enquiry: your name, email address, mobile number if you gave one, your message and answers, and the page you sent it from. For an Upgrade Cash Plan, we also share everything you entered and the plan we worked out from it. She uses these details to contact you about your enquiry. If you don't ask to be introduced, we don't share your details with any agent. To withdraw your consent, email info@sg.properties and we will ask her to stop contacting you. SG Properties is not a licensed estate agency and does not provide estate agency services itself.
• Service Providers — Website hosting (Vercel), email services, and analytics platforms that help us operate. If you sign up for launch or market updates, your name, email and the project you chose are held by our email provider, Brevo, to send those emails. Every update email has an unsubscribe link. Brevo also sends the emails you ask for, such as your Upgrade Cash Plan, our introduction email to the agent and your confirmation. When you send an enquiry, we get a notice with your details through Telegram so we can follow up.
• Chat service (PulseChat) — If you use the chat window, your messages and any name, email or company you enter are processed by PulseChat on our behalf to answer your question.
• Regulatory Authorities — When required to comply with legal or regulatory obligations.

We ensure that all third parties we work with are bound by confidentiality and data protection obligations.

5. Cookies, Tracking & Analytics

What are cookies?

Cookies are small text files stored on your device when you visit our site. They help us:

• Remember your preferences (e.g., search filters, form data).
• Understand visitor behaviour to improve our services.
• Measure content effectiveness and site performance.

Your choices:

You can disable cookies in your browser settings, but certain features may not function optimally. We do not use tracking cookies for advertising purposes.

6. Data Security Measures

We take proactive steps to safeguard your personal data:

• Secure Hosting — Our website is hosted on Vercel's security-compliant infrastructure.
• SSL Encryption — All data transmitted via our site is encrypted using HTTPS.
• Access Controls — Only authorised personnel can access personal data.
• Regular Updates — We keep our systems and dependencies updated with security patches.

While we use reasonable precautions, no method of online transmission is completely secure.

7. Data Retention

We retain personal data for as long as it is necessary to:

• Fulfil the purposes outlined in this policy.
• Comply with legal record-keeping requirements.
• Resolve disputes and enforce agreements.

Contact form submissions are typically retained for 12 months unless you request earlier deletion. When data is no longer required, we will securely delete or anonymise it.

8. Your Rights Under the PDPA

You have the right to:

• Access — Request a copy of the personal data we hold about you.
• Correction — Ask us to update inaccurate or incomplete information.
• Withdrawal of Consent — Opt out of communications or data processing at any time.
• Data Portability — Request your data in a commonly used format.

To exercise these rights, contact us at info@sg.properties. We will respond within 30 days in accordance with PDPA requirements.

9. Third-Party Websites

Our site may link to external property portals, developer pages, or official sources. We are not responsible for the privacy practices of these websites. We encourage you to read their privacy policies when you leave our site.

10. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us at: